Message from the CEO
Jidaimura Co., Ltd. was founded in September 1982 by our predecessor, Isamu Noguchi. The mission was to address the severe depopulation of rural areas in Japan, a significant social issue at the time, through private sector initiatives. Our core business, EDO WONDERLAND Nikko Edomura, was established with the belief that the lifestyle of the Edo period holds numerous insights for resolving these issues. The aim was to preserve and pass on the cultural traditions of the Edo period to future generations.
In 2003, when I became the second-generation president, I announced the "EDO WONDERLAND Declaration" to advance our company’s philosophy. This declaration was based on recognizing that Edo was the world's first city to exceed a population of one million and that the exceptional ecosystem within Edo's way of life offers solutions to today’s global pursuit of sustainable societies.
The more we explore the lives of people in the Edo period, the more we see a society where the social structure was horizontally interconnected. Each class—samurai, farmers, artisans, and merchants—worked cooperatively to build a thriving community.
By focusing on this era rich in wisdom, we at Jidaimura Co., Ltd. are committed to contributing to a better society, both in Japan and globally, under the guiding principle that "Edo is the answer."
Ryoichi Noguchi
CEO
Jidaimura Co., Ltd
Company Overview
Company Name
Jidaimura Co., Ltd.
Established
September 30, 1982
Capital
¥50,000,000
CEO
Ryoichi Noguchi
Business Location
470-2 Karakura, Nikko City, Tochigi Prefecture, 321-2524, Japan
Business Description
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Theme Park Operation
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Theatrical and Film Planning, Production, and Direction
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Entertainer Training and Placement
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Stage Costumes and Wigs: Planning, Production, Sales, Leasing, and Rental
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Stage Sets and Props: Manufacturing, Sales, Leasing, and Rental
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Studio Operation and Filming Equipment Rental
Company History
September 30, 1982
Established as Nikko Oedo Bunkamachi Co., Ltd., an operating company in the tourism and entertainment industry.
June 1984
Renamed to Shinto Chiiki Kaihatsu Co., Ltd.
April 1997
Renamed to Jidaimura Co., Ltd.
April 23, 1986
Opened "Nikko Edo Village" in Fujiwara Town, Shioya District, Tochigi Prefecture (present-day Nikko City).
July 1991
Acquired the business of Japan Action Club (JAC), led by Shinichi Chiba. Renamed the company to "Jungle Co., Ltd." and integrated it with the entertainment division of Nikko Edo Village, expanding into film and TV production as well as Edo Village-related activities.
April 1992
Aired the TV period drama "Tokugawa Buraicho", starring Shinichi Chiba, co-produced by TV Tokyo and Jidaimura. Broadcast on TXN network.
April 23, 1992
Opened "Noboribetsu Date Jidaimura" in Noboribetsu, Hokkaido.
April 27, 1993
Opened "Ise Sengoku Jidaimura" in Ise City, Mie Prefecture.
August 1993
Aired a 3-hour special period drama "Mori Ranmaru - The Young Lion Who Raced Through the Sengoku Era", starring Ryoichi Yuki and produced by Jidaimura, on the TXN network.
April 1995
Produced the TV series "The Great Rebellion of the Princess General" by Jungle Co., Ltd., broadcast on TV Tokyo.
April 1996
Opened "Kaga Hyakumangoku Jidaimura" in Kaga City, Ishikawa Prefecture.
October 1996
Produced a 2-hour special period drama "Tokugawa Munenobu: The Daring Lord Who Challenged Yoshimune" to commemorate the 300th anniversary of Tokugawa Munenobu’s birth, produced by Jungle Co., Ltd. Aired on TXN network.
March 1997
Aired a 4-hour special period drama "The Women of Tokugawa - The Struggle of Ieyasu’s Eldest Daughter Kamehime", co-produced by TV Tokyo and the Nikko Edo Village Studio, broadcast on TXN network.
1998
Produced and released the feature film "SF Samurai Fiction", with the production committee led by SF Studio and Jidaimura, directed by Hiroyuki Nakano and with music by Tomoyasu Hotei.
2003
Renamed the group of facilities to "EDO WONDERLAND" to position them as Japanese cultural parks with a global perspective, targeting future inbound tourism.
April 2005
Separated each Edo Wonderland location into independently managed companies.
2011
Ryoichi Noguchi (stage name: Ryoichi Yuki) succeeded his father as President and Representative Director.
February 2012
Released the feature film "SHINOBIDO" internationally to commemorate the 25th anniversary of EDO WONDERLAND Nikko Edomura.
April 2018
Launched "EDO WONDERLAND - Spring Festival", featuring Edo-period cuisine and traditional cultural performances. The festival, held twice yearly in spring and autumn, evolved into the evening event "EDO WONDER NIGHT".
April 2019
Started the "EDO-SATOYAMA Project", an environmental initiative led by conservationist C.W. Nicol, during the spring "Cherry Blossom Viewing at the Edo Festival."
July 2022
Opened "Namijiya," a Japanese restaurant rooted in Edo cuisine, in Nihonbashi, Tokyo. To promote Edo culture through cuisine, the restaurant holds a monthly event, "Adult Temple School," showcasing traditional culture and Edo food.
April 2023
Opened "Nikko Saryo," a cafe-restaurant in a scenic natural setting. Located within the Nikko Equestrian Centre, the facility uses natural spring water sourced from the Nikko mountain range and began selling "Nikko Reisen Toshosui" mineral water, a natural spring water favored by Nikko Toshogu Shrine.
December 2023
Formed a “Sister Forest” partnership between Jidaimura Co., Ltd. and the C.W. Nicol Afan Woodland Trust (Shinanomachi, Nagano Prefecture).
October 2024
Participated in the "OH! Edo Tokyo Festival / powered by Edo Kaido Project", produced by Amon Miyamoto, an event targeting inbound tourists in Tokyo’s Nihonbashi and Ginza areas, with performances of yabusame (mounted archery), noh theater, kabuki, and other traditional Edo cultural experiences.
Group Companies
Edo Wonder Welfare Co., Ltd.
Location
〒321-2524, 470-2 Karakura, Nikko City, Tochigi Prefecture, Japan
TEL: +81-288-77-1777
Representative Director and President
Junichiro Sato
Certified Agricultural Corporation
Edo Wonder Farm Co., Ltd.
Location: 470-2 Karakura, Nikko City, Tochigi Prefecture, 321-2524, Japan TEL: +81-288-77-1777
Representative Director and President: Hiroshi Nakamono